Speakers
Sally Hogshead
Growing up with the last name Hogshead would give anyone an unconventional point of view. Today Sally is a speaker, author, and branding expert on radical innovation.
Sally’s insights have been profiled by The New York Times, NBC, ABC, CBS and MSNBC. She leads keynotes for companies such as Starbucks and Microsoft, as well as innovation workshops around the world.
She’s been described by the press as “audacious,” “intrepid,” and an “advertising mastermind.” Her articles on creativity and career strategies have been extensively published in both consumer and trade publications. In Adweek magazine, dedication to great work was called “worthy of Hogshead-ian pursuit.”
Today, as writer and creative director, Sally helps companies develop branded content, new media applications, and multi-platform advertising. Projects include a branded entertainment reality TV show, a corporate-sponsored book, and lifestyle branding for celebrity Boyd Coddington of American HotRod.
Working with both Fortune 500 brands and startups, Sally helps companies uncover smarter, faster, more creative solutions. Recent launches include products for Nike and Cole Haan, Godiva, and Motorola.
In her second year in advertising, Sally won more awards than any other copywriter in the U.S.
At age 27, after working at hotshops Wieden & Kennedy and Fallon, she co-founded agency boutique Robaire & Hogshead. Clients included Target, Remy Martin, and Condé Nast.
In 2001, Sally opened the West Coast office of Crispin Porter + Bogusky, four-time winner of Agency of the Year. As Creative Director/Managing Director, she led work on clients such as MINI Cooper and Ikea. To launch the Fine Living Network, Sally’s team created a tropical island next to Manhattan’s Hudson River, generating an estimated $30 million of free publicity.
In 2005 Penguin Putnam published Sally’s first book, RADICAL CAREERING: 100 Truths to Jumpstart Your Job, Your Career, and Your Life.
She toured the country with CareerBuilder.com in 2006, teaching audiences how to have a more powerful, valuable, fulfilling career.
Sally also collaborates with agencies as a S.W.A.T. creative director, working “behind the scenes” to tackle ad agencies’ own branding issues and new business materials.
Twice she’s been the Host of the Adweek National Creative Conference, in 2001 and 2005.
In 2006 she was intrinsically involved in brand platforms for for trendsetting products such as Ty Ku, the world’s only sake-based liqueur, and Voce, the world’s first premium wireless service.
She serves on multiple boards and councils for innovation and branding.